Straight answers before you sign anything.
Pricing, timelines, compliance, how we work: the questions immigration law firm owners ask us most, answered plainly. If you don't see yours, ask us directly.
Getting started
Whether we're a fit, and what happens before you commit to anything.
Yes. As an immigration law SEO company, we work with firms nationwide across all 50 states, not just one metro. We take one firm per market per practice area, so we confirm exclusivity for your city and case types before onboarding.
We work with solo immigration attorneys, multi-location firms, and practices that have never done SEO before. The starting package differs by firm size and market competition, but the underlying approach — visa-category pages, local visibility, bar-safe content — is the same.
We review your current visibility against the visa categories and cities you actually handle, flag the biggest gaps, and walk through realistic timelines and a recommended package. No pitch deck, no pressure. Book a free consultation →
No. Every engagement is month-to-month with no long-term lock-in. SEO takes time to compound, so we'll be upfront that leaving after month one won't show much, but you're never trapped in a contract if the fit isn't right.
Local SEO covers your Google Business Profile and map-pack visibility. Website SEO covers your site's technical health, on-page optimization, and content. Full SEO combines both into one integrated program. Compare all three in detail →
Pricing & investment
What things cost, and why, before you get on a call.
Our published starting rates are $250/mo for Local SEO, $500/mo for Website SEO, and $700/mo for Full SEO, month-to-month, with no long-term contract.
Exact scope is confirmed after your free audit, since a firm handling ten visa categories in three cities needs a different plan than a single-city solo practice. See full package details →
Local SEO is scoped to your Google Business Profile and map presence. Full SEO adds technical fixes, visa-category landing pages, ongoing content, and bilingual work on top of that, which is why it costs more but also covers more ground.
No setup fees and no surprise line items. What's quoted after your audit is what's billed monthly. If your firm's scope changes, for example adding a new city or practice area, we'll flag the cost change before doing the work, not after.
Immigration SEO costs more because a generic small-business package treats "immigration lawyer" as one keyword, while real coverage means separate content for every visa category you handle.
That means dedicated strategy for H-1B, EB-5, asylum, family-based, and naturalization work, often in two languages, which is more research and writing than a single-service business needs.
Timelines & ROI
How long it takes, and how we prove it was worth it.
Most firms see local visibility gains within 60–90 days, with growth compounding over 6–12 months as content and technical work build on each other. Your exact timeline depends on how competitive your market is, which we'll show you honestly during the audit rather than promise a number upfront.
No. Monthly reporting is tied to consultations booked and calls generated, not just keyword position, because rankings don't pay your staff. We track which pages and keywords are actually driving contact-form submissions and calls so you can see what's reaching your intake. See what that's looked like for other firms →
We won't promise a specific dollar figure, since case value and close rate vary by firm. What we can show is the trend line: organic traffic to visa-specific pages, calls and form submissions from that traffic, and how those move month over month against what you were paying before.
No, and any agency that promises this is making a claim no one can actually control, which risks violating bar advertising rules on unjustified expectations. We'll give you a realistic range based on your market's competition instead, and show our work so you can judge it for yourself.
How we work
Process, communication, and what we need from your firm.
Four stages: a free audit mapping your current visibility, a strategy prioritized around your practice areas and markets, a build phase shipping pages and fixes on a set schedule, and ongoing growth reported monthly against consultations booked, not just positions.
Every package includes monthly reporting and a quarterly strategy call. You'll also hear from us any time something time-sensitive comes up, like a policy change that shifts search demand for a visa category you handle.
Your firm gets a dedicated SEO strategist as your main point of contact, backed by a small team that only works on immigration-law clients. We're not a general marketing shop routing your account through whoever's free that week. More about our team →
Access to your Google Business Profile and website, a short call on which visa categories and cities matter most, and a point person to approve content before it publishes. That's it — we handle the research, writing, and technical work.
Compliance & ethics
Legal marketing has rules. Here's how we work inside them.
Every page we write is checked against ABA Model Rules 7.1–7.4 on attorney advertising: no outcome guarantees, no unverified "specialist" claims, proper disclaimers on testimonials.
State bar rules vary on top of the Model Rules baseline, so we'll confirm your specific state's requirements during onboarding rather than assume one set of rules fits every firm.
You are. Delegating marketing to a vendor doesn't remove the attorney's own responsibility for content published under the firm's name.
The ABA has said this directly: delegating marketing "does not relieve attorneys of their obligations to adhere to applicable ethics rules." That's why nothing we write publishes without your review first.
No. We're a marketing consultancy, not a law firm, and we don't provide legal advice or draft anything that reads as a legal opinion on someone's specific case. Our content stays educational and general, and your firm reviews everything before it publishes.
No. Attorneys can't pay for reviews or offer discounts in exchange for one, and we won't put your license at risk for a short-term boost. We help set up a compliant process for asking satisfied clients to leave honest reviews instead.
Local, Spanish & technical SEO
The actual mechanics behind how firms get found.
Local SEO is what determines whether your firm shows up in the Google map pack when someone searches "immigration lawyer near me" or "H-1B attorney in [city]." It covers your Google Business Profile, citation consistency across directories, and reviews. See what's included in our Local SEO package →
Separate pages. Someone searching for H-1B help is looking for something different than someone searching for asylum representation, and search engines treat those as different intents too.
We build dedicated content for the case types you actually handle: H-1B and employment-based visas, family-based petitions, asylum and removal defense, EB-5, and naturalization, each targeted to its own search demand.
Yes. Bilingual English and Spanish content is built into our Website and Full SEO packages from the start, not bolted on later. Spanish-language search behavior doesn't map one-to-one onto English keywords, so this is researched and written separately rather than machine-translated.
We structure content to be citable by AI answer engines as part of the same work that earns traditional rankings, since both draw on the same underlying content quality and site authority. There's no separate shortcut for AI visibility; it's included in our Website and Full SEO packages.
Both. Our Website and Full SEO packages include technical fixes, Core Web Vitals improvements, and schema markup, alongside content and site-structure work. A fast, well-structured site is part of what makes the content worth writing in the first place. See the full Website SEO scope →
Proof & fit
Why us specifically, and how to check our work.
A generalist agency treats "immigration lawyer" as one keyword and reuses the same template across every industry it serves. We only work with immigration firms, so visa-category strategy, policy tracking, and bar-compliance review are the default, not an upsell.
Policy tracking matters more than it used to: USCIS's own data shows pending caseloads have swung sharply in recent years, and each shift changes what people are actively searching for. A generalist agency won't catch that early; we do, because it's all we watch.
Yes, references are available on request once we're in active conversation about your account. In the meantime, our results page has specific outcomes and quotes from current clients across different practice areas and markets.
We work with 30+ immigration firms nationwide across family-based, employment-based, and asylum/removal-defense practices, solo and multi-location alike. See specific before-and-after results →, or mention your practice area on the consultation call and we'll pull the closest comparable example.
Yes, anytime. Every package is month-to-month with no long-term contract, so if it's not working for your firm, you're not stuck. We'd rather earn the renewal every month than lock you in.
Still have a question we didn't cover?
Bring it to a free 30-minute consultation and we'll answer it directly, along with a read on where your firm currently stands in search.